Sales and Marketing Automated Relationship Technology

Did you know that 70% of all CRM implementations are judged to be failures! Is yours one of the companies that spent thousands on a Holy Grail SFA application – only to find out that most of your sales people only use it to look up phone numbers?
Maybe you’re trying to avoid these problems you’ve read about ... Congratulations! You’re in the right place.

We can fully implement your enterprise e-mail initiatives –- with the best aspects of CRM/SFA (for driving revenue) – at a much lower cost.

We put the Best in “Best Practices” – Read on to see how Human Intervention E-mail™ can instantly turn your sales force and marketing department into one unified TEAM with strategic, coordinated, perfectly-timed messages.

The Common Problem

Difficulty in Getting Prospects’ Attention
Does your sales force use the telephone to prospect, set appointments or cold call? Today, most sales people are only able to reach their target prospect by phone 5-10 percent of the time. Only 1 out of 10 or 1 out of 20 phone calls results in the desired human connection. Voice mail, meetings, gatekeepers and phone tag all stand in the way of your sales reps selling more. And getting the attention of your prospects – even your past customers – gets more difficult all the time.

Lack of Automation
Are your sales people instantly notified whenever a prospect expresses interest so they can follow-up immediately? That’s what our SMART Mail does – and we can implement it for you in less than 30 days!

Do you have automated systems in place to guarantee that 100% of your prospects are followed-up with 100% of the time?

Losing Data
When your sales people leave your company do they take their hard-earned customer data and intelligence with them? Do you have a system in place to encourage all of your account managers to capture valuable account data and relay it the company’s database. Is data being collected and relayed as much as you would like?

The Unique Solution

Human Intervention E-mail™ and the SMART Suite™ is a powerful software application that perfectly integrates sales, marketing and technology.

In a nutshell, the SMART Suite™ combines multiple applications with robust functionality into one easy-to-use web application. This one application contains all of the following:

SMART Editor™
WYSIWYG (What You See is What You Get) HTML editing that’s as easy to use as Microsoft Word®. This editor can be used to edit web pages, entire web sites, online proposals, or HTML emails.

SMART Forms™ Builder
The SMART Forms™ Form Builder enable users to just point and click to instantly create forms for easy lead capture of email addresses or other contact information, create surveys, etc. All sales people work to increase the company’s opt-in email list – and the company retains the data even when sales people leave.

SMART Mail™
Sequential Auto-Responder
SMART Mail™ includes a sequential auto-responder automates follow-up with leads in different categories, 100% of the time. For example, all of the leads from a trade show can receive a series of personalized, educational follow-up emails – over a period of weeks and months – and each email is sent from each individual sales person – personally yet automatically. Any replies are sent directly to the regular inbox of the correct sales person. And when any prospect expresses interest, it instantly pages the sales person!

SMART Newsletters™
With the Group Email Program, Sales reps – or the marketing department – can send personalized, data-driven emails to an entire list of names. Each email appears to be sent individually from the local sales rep. When a prospect replies, it goes to the normal inbox of the rep – automatically.

SMART Notes™ Provide Instant Notification
The system can be set to notify the sales person immediately when a prospect clicks on a link in an email. Or, it can notify the sales person when the prospect opens their email. Either way, sales people who call their prospects when they are in their office checking their email are able to get their prospects on the phone 70-80% of the time. Instead of 5-10%! Think about it -- the prospects are not out to lunch, not in a meeting, and probably not on the phone. This one feature alone can enable our clients’ sales reps to set twice as many appointments in half the time!

SMART Records™ -- a Customizable Contact Manager
The SMART Suite™ includes a fully customizable contact manager. Sales reps actually love using this contact manager because it cuts their cold calling time in half. Plus, it allows the Marketing department to send special promotions on their behalf – and when the prospect expresses interest (even four months down the road) they are notified instantly.

Your company benefits because the sales people actually use the system and your company is able (finally) to capture all of that extremely valuable customer and prospect data in databases owned by the company – not the individual sales reps’ Act® or Outlook®.

SMART Reports™

Lead Tracker
Leads are imported directly into the lead tracker – either uploaded or entered – and then the sales reps can sort, view, categorize and prioritize. As leads are converted into Opportunities they are sent to the Pipeline tracker.

Pipeline Tracker
The Pipeline view shows, as with any Sales Force Automation, all the opportunities in the “pipeline” or “Sales Funnel.” But that’s where the similarities end. With the SMART Reports™, users can actually enter data right on the same screen as the report. With competing applications, users have to click-through as many as 6 different screens – just to record the fact that they had a telephone conversation with a prospect.

With the SMART Site, users can sort and view all their opportunities and record their events (such as meetings, phone calls, and messages left) right on the same page. Also, they can calendar their next follow-up action on the same page as well. This clear ease-of-use differentiator ensures that your sales reps will actually use the application, resulting in both significantly greater data collection -- and forecasting accuracy – than competing systems.

E-Mail Integration
The first major differentiators of the SMART Suite are ease-of-use, thanks to the WYSIWYG SMART Editor™ and the same-screen data entry. The other major differentiator of the SMART Suite™ is the integrated e-mail capability.

Not only can users enter data on the same screen they view their leads or sales funnel, but they can send e-mails from that screen as well. In other words, if sales people are cold calling from a list of prospects, as they make contact with their prospects, they can record their actions, schedule the next follow-up, and instantly send e-mails directly from the same screen. For example, if a sales person contacts a lead named Bob Smith who requests more information, the sales person can move the lead to the Sales Funnel, record notes on the conversation, start an automated follow-up series, schedule the follow-up telephone call, and send the e-brochure – all from the same screen.

And all activities, conversations, notes – and all e-mails sent to the prospect are all saved in the contact record – the SMART Record™ for that person.